The Blog of Jonas Martinsson

Do you ever feel like you want to change something but don't know how? If you are anything like me, this is a challenge you face daily. Luckily for us, the Heath brother has taken upon themselves to create a comprehensive framework for how to go about changing someone or something. What's even better is that they succeeded to write another great book, that lives up to the high expectations from their debut blockbuster Made to Stick. Switch reaches Gladwellian mastery when it comes to readability and entertainment value. But the true value comes with the concrete framework for driving change. Laying out such a framework follows in the tradition of Made to Stick, and has become something of a Heath trademark. With this framework, driving change replaces the guesswork with a more methodological approach to change where the outcome can be predicted. I enjoyed this book immensely and I expect to get as much value out of Switch as I got out of Made to Stick. I can't wait fo...

Valerie Skinner interviewed me for the IBM “Yin meets Yang” blog. I am sharing my thoughts on agile, Jazz and other software development stuff. Impeccable timing, since my company today also launches a preview of our integration product for Jazz and Lotus Connections.

Recently, I had the enjoyment to read two good books on presentations. You know, these humiliating affairs feared more than death itself. One is “Confessions of a Public Speaker”, which I panhandled from a colleague after reading his praising tweet; the other is “Presentation Zen”, a longtime item on my Wish List. I wrote Amazon reviews for both books: One thing is certain, Scott Berkun has the gift of the gab. The author's personal experiences as a speaker at conferences is greatly entertaining and full of humorous anecdotes. I promptly subscribed to his blog , to get more of Berkun's good writing. But of course, that's not why you read this book, you want to learn about public speaking. And Berkun doesn't disappoint. His first-hand, pragmatic advice on all matters related to public speaking is useful and highly relevant for budding speakers. The book is not, neither does it try to be, a complete reference - but rather a view into the hard work behind presentatio...